Fluorescent pigments in toys help marketers increase shelf appeal by catching the consumer’s eye in the store. You may think that neon green or neon yellow are the most vibrant colors. But fluorescent magenta or pink provide the same appeal, enabling toys to visually stand out, relative to the rest of the products on display.
By offering a full range of colors, from the traditional neon yellow to the bright orange-red shades, we arm product companies with more ways to stand out.
Why are fluorescent pigments so much brighter and easier to see than traditional colors? Daylight fluorescent pigments are the hardest-working pigments in the business. They convert invisible UV light from their surroundings into visible light that the human eye can detect. The result is intensely luminous, emitting as much as four times more light than that reflected from conventional pigments, invariably attracting more attention.
Glow in the Dark Toys
Who doesn’t love Slime or Goo – the green putty that will mold into any shape, and best of all glow in the dark! How about the action figure that has a slight green vest… that glows when your child takes it into the closet or turns out their light before bed? Magic doesn’t make those toys glow, phosphorescent pigment does. The phosphorescent-treated material absorbs short wavelengths of light radiation then remits longer-wavelength light out when the source is extinguished.
But today’s phosphorescent pigment is not what you remember from your childhood. Recent advances in technology enable long-lasting glow times. Instead of only a few minutes of afterglow, modern phosphorescent toys can glow for 8 hours or more, with the right pigment and conditions.
EN71 is a collection of regulations and standards that have been set in the EU for the safety of toys. Compliance factors include limits on heavy metal concentrations and hazardous organic chemicals as well as engineering safety requirements. With respect to fluorescent pigments in toys, EN71-3, 9, and 12 are the most asked about parts of the regulation. They deal with the metals and the chemicals that were present in toys in the past. Fluorescent pigments are safely used in toys and toy packaging. Our fluorescent pigment and phosphorescent pigment formulations are void of problematic heavy metals and hazardous chemicals.
Fluorescent pigments are what we do every day. We only deal in the brightest shades to make the biggest impact. Our team is skilled at finding the right color and maximizing its qualities to offer the best value and impact. We are, defining the future of fluorescent pigments!