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Brilliant Group and Terra Firma Launch Partnership to Expand Market Support

Fluorescent pigment buyers across the West, South and Eastern U.S. will now benefit from Terra Firma’ s sales and service expertise.

February 7, 2023: Brilliant Group and Terra Firma, a DKSH company, announced

today that the companies have entered into a partnership that will allow Terra Firma to sell Brilliant Group's industry-leading fluorescent and phosphorescent pigments.

The agreement brings together Brilliant Group's fluorescent technology - used in a wide range of applications including paints, coatings, inks and plastics - and Terra Firma's extensive, expert sales and service coverage of the U.S. "We are pleased to join forces with Terra Firma to provide more localized support to our customers and realize the growing demand for our products," announces Darren Bianchi, Founder and CEO of Brilliant Group.

Read the full story at Coatings World.

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